Technical organizations are different, the author argues, and anyone who tries to manage them without understanding those differences will fail. Most managers will need to change not just their own approach but their entire organization's. The necessary techniques are grounded firmly in human nature, and it is possible to build a technical environment that's not only productive but also healthy and enjoyable. In "Technimanagement", Brown synthesises thinking in technical management, and puts forward ideas on what works and what does not in Theory Y, Theory X, The Peter Principle, TQM, Deming's 14 Obligations of Management, and other approaches. Brown outlines a step-by-step transition strategy that offers immediate payoffs and leads to long-term change.